Realty That Works | Sell Real Estate in Los Angeles
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“Protecting Your Interests, With Confidence”





It all begins with your direction and your purpose. As a seller, its important to define your goals for listing your home. I take your future seriously and as your Listing Agent, I will consult you on how you can successfully list your home at the best price, in the shortest amount of time, and the least amount of hassle with the expertise and resources that only Keller Williams can provide.



Once we establish the best price to list your home, the marketing process will follow. What sets me apart from other Agents is my extensive background in marketing and digital content delivery. Not only will I list your home through multiple sources, I will also create a “brand” for your home with it’s own distinctive identity that will attract buyers. In addition to the MLS, open houses, print, media, direct email, your home will have strong online presence with it’s own website that’s mobile responsive! This way all distribution marketing channels (thorough our Keller Williams Marketing System) will be directed back to the website which will include MLS description, PDF Flyer downloads, photo tour, HD video tour with narration, contact info, with social media links for maximum exposure.




As your Listing Agent, you will assured to have a Realtor that will professionally coordinate and communicate the progress and status of the listing. It’s my fiduciary obligation and I am open to share the information a home owner needs to know. From offers being presented, to contract negotiations and closing, you will be in the loop so that you are well informed and up to date during the sale of your home.

“It’s About You”

Our One Guiding Principle

Position to Sell

The first step to listing your home for the best possible price is to understand the Market. Trends in the Real Estate market will dictate how your home will find it’s buyers. The goal is to attract multiple buyers in order to receive multiple offers. Being smart and pricing “In The Market” will result into a potential bidding war between buyers. This is what I call, “Positioning to Sell”. When the listing of your house is positioned properly, regardless of the state of the market, your house will be sold in a shorter amount of time.
  • Knowing Your Neighborhood’s Market.
  • Trends in Supply and Demand.
  • Price Right To Create Bidding War.

Comparative Analysis

The second step to listing your home for the best possible price is know what has recently been sold in your neighborhood. Usually, homes that sold in your area within a 1 mile radius during the last 6 months will provide us with an ideal range. The way I calculate may analysis of homes that sold in your area is by matching their primary features with your home. Matching the the number of bed and baths, the square footage & lot size, and even the year built, will give me a clear picture to pricing your house accurately. During our consultation, I will be happy to present you the homes that I have analyzed compared to yours.
  • Comparing Homes That Sold In Your Area.
  • Matching Their Primary Feature with Yours.
  • Calculating An Accurate Price Range.


With regard to pricing your home for sale, although we can’t control the Market, there are things that we can control and that’s the condition of your property including the availability to present your home to buyers. Not only does the Market determine the value of your home, the condition will also. Condition, features, amenities help set the best possible price of your house. To help determine the best price, consider minor aspects of your home that can be updated, such as replacing carpeting or repairing plumbing issues. Sometimes just to even get buyers inside your home, you may even choose to improve your home’s landscaping for visual appeal. Hiring an Appraiser to appraise your home is a suggestion, yet not a requirement.
  • We Can Control Price By Condition.
  • Minor Updates/Repairs will Increase Price.
  • Its Important To Be Realistic.

Minimizing Days on Market

Setting the best price, accepting offers from qualified borrowers, and effective marketing are necessary steps to close Escrow in the shortest amount of time. Because a listing’s attraction and reputation diminish overtime, it’s a fact that “the longer a home sits on the Market, the longer a home will sit on the Market.”

Staying Green

Based on Comparative Market Analysis for $700K Listing.

Keller Williams & Berkshire Hathaway – By your side, every step of the way.

Double the work. Double the service. Double the results. There’s no question – Two Realtors are better than one. Take advantage of the two most respected real estate brokerages and have us work for you! Our team, service, and resources are dedicated to your real estate needs always keeping your best interests in mind. Contact The Realty That Works Group for your complimentary home consultation.

Reaching Out

A technology driven marketing plan that’s cutting edge is my specialty. No other Agent can match the methods that I will utilize in order for you listing to have maximum exposure. In addition to web, print, and media, your home’s listing will be distributed to on international channels of marketing as well. Many buyers in our current Market live overseas and by providing them with a professional presentation of your home that’s confident, informative, and visual, as the homeowner you are assured to gain buyers that are interested in your home.
  • Technology Driven Plan.
  • Cutting Edge Presentation.
  • Connecting With Buyers Across The Globe.

The 14-Point Plan

The Keller Williams Fourteen-Point Marketing Plan is the most comprehensive plan you home can ever receive. This progressive marketing plan implements a specific and directed strategy that will get your home sold faster in the shortest amount of time. By incorporating the right plan to expose your listing, your home will engage more buyers which will lead to more offers.
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  • The MLS.
  • Signage.
  • Visual Media (Photography/HD Video Tour).
  • Print Media (Postcards/Flyers).
  • Web Media (Property Website).
  • Social Media (Facebook, Youtube, Twitter).
  • Keller Williams Listing System (KWLS).
  • Direct Email Campaigns.
  • Newspaper/Magazine Ads.
  • Open House.
  • Comment Cards (Feedback Purpose).
  • A Home Book Presentation.
  • Interactive Voice Response.
  • Staging (if necessary).

The 14-Point Plan

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Just a few of the online distribution channels by the Keller Williams Listing System.

Hassle Free

I understand selling your most greatest investment can be an emotional experience. However, as your Realtor, I will bring peace of mind. Trust is a top priority in regard to the relationship I share with my clients. To me have represent the sale of your home is an honor, and in return you are assured a hassle-free process because I always keep your best interests in mind. What I also take into consideration for a hassle-free process is being considerate of your time and preferences. Open House scheduling is an example.
  • Trust Is A Top Priority
  • Your Best Interests Are In Mind
  • Focusing On What I Do Best

Awards & Honors

  • Inman 100 Most Influential Real Estate Leaders Report.
  • Swanepoel Power 200 Most Powerful People in Residential Real Estate Report.
  • Training Magazine. The No. 2 training organization across all industries.
  • REALTOR Magazine 30 Under 30. Seven Keller Williams finalists and four winners.
  • REAL Trends 500. 126 KW offices ranked by transactions and sales volume.
  • Swanepoel Power 200 Most Powerful People in Residential Real Estate Report.
  • REALTOR Magazine Volunteering Works.
  • National Association of REALTORS Distinguished Service Award.
  • Inc. Magazine. 5,000 fastest-growing companies for the fifth time..
  • Workplace Dynamics. No. 9 on the Top 10 List of Workplaces.
  • Entrepreneur Magazine. Franchise 500 list for fifth year in a row.

Highlight Reel

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Principles of Trust and Honesty.

Keller Williams emphasizes the importance of having
the integrity to do the right thing, always putting your
needs first. We firmly believe that our success is
ultimately determined by the legacy we leave with
each client we serve.

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Staying Ahead of Research and Trends.

Our comprehensive, industry-leading training
curriculum and research resources are what
prepares our team to provide you with
unparalleled service.

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Leading-Edge Tools and Traning.

Providing you the advantage in marketing your
home to the greatest number of buyers for the
quickest possible sale.

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Working Together Toward a Common Goal.

We strive toward a common goal rather
than our individual interests. We're
confident that every Keller Williams
professional shares the vision of serving
our clients at the very highest level possible.

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Track Record

The Most Successful Real Estate Organization.

The strong growth of Keller Williams is proof that
when you offer a superior level of service, word
spreads fast. KW Agents are on a different level
because they are constantly trained, coached,
assisted, motivated and most of all appreciated!

Let’s Connect!

It’s about execution not excuses. You’ll never here me say “I’m too busy”. With my proven track record of reliability and trust, I will always be there for you. Contact me directly and let’s discuss your future and how I will help take you there.

(310) 301-0771